Apply Directional Sales Analytics to Drive Success: Business ...

Patrick Stakenas
Research Director
1 year at Gartner
14 years IT industry

Patrick Stakenas is a research director at Gartner Research. His primary focus is on sales performance management (SPM) and mobile. Mr. Stakenas has extensive expertise in SPM, CRM, SaaS and cloud computing models. He has application expertise in SPM, incentive compensation, sales force automation (SFA) ...Read Full Bio

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by Patrick Stakenas ?|? August 31, 2012 ?|? Submit a Comment

?Analytics, Analytics, Analytics?? take note if you are not building a model and leveraging ?Actionable Data? that you are behind the?eight ball. Sales management will respond to emerging developments and drive change in the sales process strategy by using the sales analytic frameworks. Sales leadership generally has the ultimate responsibility of increasing revenue and managing the sales productivity and effectiveness of the sales force. By utilizing directional sales analytics, sales leadership can track and better manage the many aspects involved to increase sales revenue and provide more predictable revenue and profitability outcomes. Through sales analytic frameworks, sales management will have the tools they need to better respond to emerging developments in the sales process, market and product changes and have the ability to drive change in the sales process strategy.

Utilizing directional sales analytics can increase sales revenue and provide predicted outcomes.

What are you doing to make this happen?

See Gartner note:? ?Apply Directional Sales Analytics to Drive Success: Business Intelligence for CRM and Sales Leaders? http://my.gartner.com/portal/server.pt?open=512&objID=256&mode=2&PageID=2350940&ref=g_emalert&refVal=4652010&resId=2141716

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Source: http://blogs.gartner.com/patrick-stakenas/apply-directional-sales-analytics-to-drive-success-business-intelligence-for-crm-and-sales-leaders/

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